Tag Archives: animation

social_media

The Art of Effective Online Story Telling (video)

The ability to create effective, entertaining, and simple communication materials is a much sought-after skill-set in this digital Age. There plenty of examples of bad communications online, and a few that shine on their simplicity and brilliance.

Commoncraft is a small company out of Seattle that makes videos to educate in a clean and simple way services, concepts, and ideas on-line. Their technique, which has often been copied, masters the use of white space, stick figures, and paper cut outs, together with scripts brilliant in their simplicity that would make any corporate communications manager worth his salt, green with envy.

In addition to their work, the company also created a network of companies that produce similar online story telling services, and has a page directing traffic to their partners. They developed a concept, spread it around, and are not adverse to sharing the wealth! Kudos, from here. Very, very, very dope indeed!

Watch  another  videos from Common Craft here.