Tag Archives: advertising

chromepotato

Google Chrome Faster Than A Speeding Potato. (video)

By defintion, Google has always been about speed and innovation, in this video they illustrate what exactly they mean by “speed” in terms that most of us can understand.

“At this point, Google realizes that simply talking about browser speed isn’t enough. They have to show you.Alongside the latest beta release of Google Chrome, the company has made a series of videos that intend to do just that. The Rube Goldberg-ian setup is fairly amazing. While the speed test videos themselves aren’t out just yet, Google has posted the making of the video. It’s a must-watch.”

social_media

The Art of Effective Online Story Telling (video)

The ability to create effective, entertaining, and simple communication materials is a much sought-after skill-set in this digital Age. There plenty of examples of bad communications online, and a few that shine on their simplicity and brilliance.

Commoncraft is a small company out of Seattle that makes videos to educate in a clean and simple way services, concepts, and ideas on-line. Their technique, which has often been copied, masters the use of white space, stick figures, and paper cut outs, together with scripts brilliant in their simplicity that would make any corporate communications manager worth his salt, green with envy.

In addition to their work, the company also created a network of companies that produce similar online story telling services, and has a page directing traffic to their partners. They developed a concept, spread it around, and are not adverse to sharing the wealth! Kudos, from here. Very, very, very dope indeed!

Watch  another  videos from Common Craft here.

Skitch: the Dopest way to grab anything (v review)

Making “screen grabs” or simple captures/ downloads of pictures from your desktop or from the web, is something that is almost as natural as breathing these days, that’s why I am glad to review Skitch, a softeware package and online servce that make this oh-so-mundane function a breeze. Dope!

Watch the review:

or the video introduction at www.skitch.com

Apple changes the media landscape again (video)

Just as they did with the Macintosh, iPod, iPhone, and iPad, Apple is set to change the world again. Yes, while this may sound to some of you as some loud hyperbole from an Apple True Believer (which I admittedly am), fact is that no other company on the planet is more admired, more inspirational, or more single-handedly responsible for re-defining the way that we interact with digital music, hand-held devices, and our perception of what a portable device is and what it can do.

Now, it is Apple’s turn to influence how advertising on the go will look, and from where I am sitting, they are sitting quite pretty and the announcement of their “emotion+interactivity” mobile advertising platform is about to rock one more industry to the core. For all of you whose careers are touched by advertising and media, take a seat. the ride is just getting started…

Watch:

http://www.youtube.com/watch#!v=q7WVt63S49s