Just as they did with the Macintosh, iPod, iPhone, and iPad, Apple is set to change the world again. Yes, while this may sound to some of you as some loud hyperbole from an Apple True Believer (which I admittedly am), fact is that no other company on the planet is more admired, more inspirational, or more single-handedly responsible for re-defining the way that we interact with digital music, hand-held devices, and our perception of what a portable device is and what it can do.
Now, it is Apple’s turn to influence how advertising on the go will look, and from where I am sitting, they are sitting quite pretty and the announcement of their “emotion+interactivity” mobile advertising platform is about to rock one more industry to the core. For all of you whose careers are touched by advertising and media, take a seat. the ride is just getting started…